Buyer Programme - Questions & Answers

We look forward to welcoming you to Essence of Africa 2026 in Zanzibar.

This document has been designed to provide clear guidance on the programme, your participation, and the practical arrangements for your time with us. Should you require any further detail, our team is on hand to assist.

When is the event?

Essence of Africa will take place from 20–22 October 2026.

  • Buyer arrivals: 19 October
  • Buyer departures: 23 October

Where is the event?

Diamonds Bijoux
Bwejuu, Zanzibar 43305, Tanzania
https://www.bijoux.diamondsresorts.com/

What time does the programme run?

The programme runs daily from approximately 08:30 to 18:00, with minor variations across the three days.

The full Event Programme is available at:
https://essenceofafrica.travel/

Who qualifies as a buyer?

Invitations are extended to companies operating within the following categories:

  • Destination Management Companies (DMCs)
  • Incentive buyers
  • Independent travel agencies
  • Online booking platforms
  • Outbound tour operators to Africa

How are applications assessed?

All applications are reviewed by a selection committee.

Places are allocated based on regional balance, business relevance, and the available hosting capacity. We aim to curate a considered mix of established and new buyers across our key markets.

We appreciate your understanding where preferred hosting categories may not be available.

What is included in the Hosted Buyer Programme?

The programme is structured to support your participation while ensuring a focused and commercially valuable experience:

  • Flight contribution
    A contribution towards international travel costs, up to a defined regional maximum, subject to fulfilment of programme requirements
  • Accommodation
    Up to four nights (19–23 October 2026) at an official buyer hotel, single occupancy, on a bed and breakfast basis
  • Official transfers
    Between the airport, official hotels, event venue, and all official functions
  • Event access
    Full access to the three-day business programme
  • Pre-scheduled meetings
    A personalised diary of up to 40 one-to-one meetings, managed via the event platform
  • Networking and hosted catering
    Access to all official networking events, including daily coffee breaks, lunches, and evening sundowners
  • Pre-event fam trip opportunity
    The option to apply for the official Zanzibar educational programme

What is not included?

The following items fall outside the Hosted Buyer Programme:

  • Meals and beverages not specified within the official programme
  • Flight or accommodation upgrades
  • Taxi fares outside official programme dates
  • Taxi fares where official transfers are not utilised
  • Travel insurance
  • Visa application fees
  • Travel or accommodation for partners or accompanying persons
  • Additional fam trip costs beyond the official programme

Is there a registration fee?

A refundable €150 commitment fee is required within 7 days of approval to confirm participation.

This secures your place within the programme and enables inclusion in the appointment matching process.

Given the limited capacity and high demand, places cannot be held without the commitment fee being settled.

How is the commitment fee refunded?

The commitment fee is fully refundable under the following conditions:

  • Hosted Buyers
    Within 7 days of submission of all required travel documentation
  • Partially Hosted and Non-Hosted Buyers
    Within 7 days following the event, subject to full participation in scheduled meetings and key networking functions

We recognise that travel planning requires coordination, particularly where fam trips are concerned. The Zanzibar pre-event programme will take place from 17–19 October, and further details will be shared to support your planning.

What are the cancellation terms?

In the event of cancellation:

  • The €150 commitment fee is non-refundable
  • Cancellations on or before 31 August 2026 incur no additional penalties (hotel cancellation charges may still apply)

As with all international business travel, participants are responsible for their own arrangements and should ensure appropriate travel and medical insurance is in place, including cover for cancellation and disruption.

In the unlikely event that the event is unable to proceed due to force majeure, all confirmed participants will be notified directly.

What is expected of hosted buyers?

Essence of Africa is a curated, meetings-led forum designed to facilitate meaningful commercial engagement.

Over the three-day programme, buyers will:

  • Participate in up to 40 pre-scheduled one-to-one meetings
  • Select preferred suppliers in advance via the event platform to personalise each meeting diary
  • Engage with a curated group of African suppliers
  • Attend key networking events and industry-led seminars

The structure is designed to balance productive meetings with valuable industry insight and relationship building.

Which official events are mandatory?

Attendance at key official events forms part of the Hosted Buyer Programme.

Further details will be communicated in advance, and we recommend referring to the Event Programme for the most up-to-date schedule.

Which airport should I fly into?

Zanzibar Abeid Amani Karume International Airport (ZNZ)

Are airport transfers included?

Yes. Transfers will be provided between ZNZ and Diamonds Bijoux at scheduled times on:

  • 19 October (arrivals)
  • 23 October (departures)

Arrival process

Upon arrival, our transfer team will be on hand to assist. Information will be shared by our travel team closer to the event.

Submission of documentation

You will receive access to a secure Travel Portal for the upload of required documentation, including:

  • E-ticket
  • Passport copy
  • Travel insurance
  • Profile image
  • Company letter for reimbursement

This ensures efficient processing following the event. Documentation should not be sent via email.

The below airlines have partnered with us for Essence of Africa 2026.

Kenya Airways (https://www.kenya-airways.com)

You will need the dedicated landing page and booking reference code sent on email.

Kenya Airways is pleased to offer you an exclusive discount of up to 15% on flights to Zanzibar to attend Essence of Africa 2026.

  • Discount off base fare of up to 15% off
  • Booking Period: Running until 22 October 2026
  • Travel Period: 13 October – 01 November 2026
  • Applicable for return journeys only
  • Applicable on Kenya Airways-operated flights only
  • Discounts are applicable on net fares only, excluding taxes and surcharges
  • Terms & Conditions apply, with fares subject to availability*

Airlink (https://www.flyairlink.com/)

You will need the booking reference code sent on email.

Airlink has access out of Johannesburg and Cape Town which helps international routing from South Africa.

  • Airlink to offer Essence of Africa attendees a discount rate for travel between Cape Town, Johannesburg and Zanzibar comprising 25% off the base fare, excluding all taxes and carrier-imposed levies.
  • The promotional discount is valid for bookings made 23 June 2026 to 18 October 2026 only, applicable for travel period on Airlink routes between Cape Town, Johannesburg and Zanzibar from 14 October 2026 to 26 October 2026.
    The discount is applicable to every fare on every available seat of the aircraft operating on the above-mentioned dates and routes.
  • This special is applicable to sales on Airlink’s website only and the Promo Code must be inserted into the Promo Field on the website or mobile app via flyairlink.com.
  • On the home page click on “Promo Code”, This field must be populated with the code to activate the discounts. Please note that the discounts have already been pre-calculated and will activate automatically with the Promo code. If it doesn’t reflect a savings, please enter the Promo Code on the payment page.
  • Once the promo code has been applied successfully, it will depict a strikethrough across the original price and reflect the newly discounted price.
  • Standard Terms & Conditions apply – available to view on flyairlink.com
  • Fare Rules are applicable to all tickets and are visible at the time of booking on the website.
  • The discounted fare includes partial seat selection, complimentary refreshments and snacks, baggage allowance of 20kg and a sporting equipment allowance of 15kg at no extra charge.
  • Airlink reserves the right to cancel or amend this special at any time without prior notification.

Safarilink (https://www.flysafarilink.com/)

Safarilink is pleased to offer all Essence of Africa 2026 attendees a 20% discount, subject to availability on the website using the promo code (obtained from the organisers).

Travel date validity: 17 – 25 October 2026.

  • There are days with two flights from Nairobi, Wilson Airport, Kenya.
  • The morning flight departs at 06h45 to Zanzibar via Mombasa, allowing passengers to connect from Mombasa to Zanzibar.
  • The 14h00 flight from Wilson is daily and direct to Zanzibar.
  • Kindly note all returning flights from Zanzibar to Nairobi route via Mombasa again; the Zanzibar to Mombasa sector is factored in.

For accurate flight details, please visit our booking panel on our website and enter the Essence of Africa special booking code to activate the savings.

How does the flight contribution work?

Participants are required to arrange and pay for their flights in advance.

The Essence of Africa team will confirm the maximum reimbursement level applicable to your region.

Reimbursement process

Reimbursement is processed post-event, subject to:

  • Completion of your meeting schedule
  • Submission of the buyer survey
  • Attendance at designated official events
  • Submission of all required documentation

Company banking details, including SWIFT codes where applicable, will be required.

Should you elect to travel in business class, reimbursement will be capped at the approved regional maximum.

Participants are welcome to select their preferred airline and routing.

Accommodation

Accommodation is provided from 19–23 October 2026.

Should you wish to extend your stay or arrive earlier, additional nights are for your own account and should be arranged directly with the hotel.

Hotel allocation

All hosted buyers will be accommodated within the official event hotels. Final allocations will be confirmed closer to the event.

Meals and catering

  • Breakfast: Included at your hotel (20–23 October)
  • Lunch: Provided daily at the event
  • Coffee breaks: Provided daily
  • Networking events: Evening sundowners include light catering

Dinner is not included and will be for your own account. Hotel dining options will be available.

For fam trips, please refer to your individual itinerary for included meals.

Additional company representatives

The Hosted Buyer Programme is limited to one hosted buyer per company in order to maintain balance within the meeting structure.

Additional representatives may be considered on a non-hosted basis, subject to availability. They would participate under the same company profile and share the meeting schedule. Additional accommodation costs may apply.

Partners or accompanying persons

As a closed, business-focused forum, attendance is restricted to registered participants. We are not able to accommodate partners or accompanying persons within the programme or official accommodation.

Pre-event Zanzibar programme

Confirmed buyers may apply to participate in the official Zanzibar fam trips, designed as two-night, three-day educational experiences. Applications will open as soon as we have all the details from our in-destination partners.

Key timings:

  • Arrival in Zanzibar: Friday, 16 October (own arrangements for this night)
  • Departure for fam trips: Saturday morning, 17 October
  • Return: Monday afternoon, 19 October (to the event venue)

Most fam trips will include two nights of accommodation however will differ depending on the individual suppliers. Please refer to the detail of your fam trip at the time of confirmation. 

Please note:

  • Accommodation on 16 October is not included
  • Recommended options will be provided

Additional fam trips beyond Zanzibar are arranged directly with participating suppliers and fall outside the official programme.

Visa requirements

Tanzania operates an official eVisa system:
https://visa.immigration.go.tz/

Travel insurance

  1. Standard Travel insurance is required by the organisers as part of your conditions for participation. You will be able to update your travel insurance cover in our travel portal.
  2. Mandatory Zanzibar insurance is required by the country. Zanzibar requires all visitors to purchase a government-approved inbound travel insurance policy, separate from the visa:

Health considerations

A yellow fever vaccination may be required depending on your travel routing. Please consult your doctor and carry certification where applicable.

Malaria prevention is recommended. Medical advice should be sought prior to travel.

Currency

You may wish to carry local currency for incidental purchases and gratuities. The local currency is the Tanzanian Shilling, and US Dollars are also accepted in major tourist locations.

Luggage

For itineraries involving light aircraft:

  • Soft-sided luggage is recommended
  • A 15kg weight limit typically applies

Domestic airports do not offer standard luggage storage facilities.

Dress code

Zanzibar is warm and humid. This is not your standard business trade show – no suits needed! Please wear comfortable, yet respectful, clothing to enjoy ‘business at the beach’.

We recommend:

  • Smart-casual attire for meetings  
  • Lightweight, breathable clothing
  • Modest dress in public areas
  • A light layer for evenings
  • Comfortable footwear
  • Swimwear for leisure time
  • Hand-fan
  • Sunhat

Who you will meet

The exhibitor profile includes:

  • Hotels, lodges, resorts, and camps
  • Villas and private residences
  • Destination Management Companies (inbound to Africa)
  • Tour operators and safari providers
  • Experience and activity providers
  • Tourism boards and organisations
  • Aviation and transport providers
  • Selected representation companies

The current exhibitor list is available at:
https://essenceofafrica.travel/

Further Assistance

Our Team is available to support you throughout the process.

General questions: buyer@eoa.travel

Travel questions: travel@eoa.travel 

We look forward to welcoming you to Zanzibar for Essence of Africa 2026.