Menu
2-4 December 2024
Sarit Expo Centre | Nairobi, Kenya
Sarit Expo Centre | Nairobi, Kenya
Africa’s premier meetings-driven tourism event connecting the continent’s vibrant tourism industry
Unlock Africa’s tourism potential and forge meaningful new partnerships through pre-scheduled meetings, evening networking events, insightful seminars and familiarisation trips.
Essence of Africa, curated by On Show Solutions and Experience Africa Events, is a private sector-led initiative focused on expanding the potential of tourism across Africa by bringing together the right global buyers and committed local sellers. We want the interactions between buyers and sellers to be engaging and to encourage long term partnerships that drive sustainable growth for tourism companies operating in the world of Africa travel.
A standout aspect of this all-Africa event will be familiarisation trips offered by exhibitors to their special part of Africa, to provide buyers first-hand experience of destinations and products across Africa. Experiencing the soul of our continent is the best way for buyers to match clients with unforgettable, authentic adventures.
Endorsed by the African Travel and Tourism Association (ATTA®)—the continent’s tourism authority for over three decades— this event marries ATTA®’s influential voice with On Show Solutions’ expansive global network. Designed to connect pre-qualified international buyers with African sellers, it leverages the reach of Africa Showcase, offering exhibitors unparalleled access to committed business partners.
Essence of Africa is underpinned by an esteemed advisory board of top leaders from the African tourism sector. With decades of collective experience, their strategic guidance shapes Essence of Africa as a dynamic platform for buyers and exhibitors to deliver maximum value for both buyers and sellers of African tourism products and services.
Exhibiting at “Essence of Africa” offers an unrivalled opportunity to showcase your products and services to a pre-qualified audience of international buyers keen on doing business in Africa.
Engage with international buyers specifically interested in African tourism products and services.
Targeted efficient meetings to showcase your product.
Connect with industry leaders and forge valuable partnerships.
Gain insights from experts on the latest trends and practices in Africa travel.
Showcase your offerings through tailored trips for buyers.
Don’t miss the chance to elevate your business. Register now to secure your early bird saving and be part of Africa’s premier tourism event.
Explore a curated selection of Africa’s premier tourism offerings when you attend Essence of Africa as one of our pre-qualified buyers.
Pre-arranged, meaningful engagements with top African tourism suppliers.
Targeted efficient meetings to learn about African experiences and products for your clients.
Access to cutting-edge seminars and workshops led by industry experts.
Forge lasting connections with African product and industry leaders.
No cost for buyers to attend, focusing solely on business and networking.
Experience destinations first-hand, enhancing your product knowledge.
Seize this chance to expand your portfolio and knowledge of Africa’s tourism sector. Register now to be part of Africa’s International Buyer Forum.
Stay informed with our quick snapshot of the latest media updates.
Simply attending events and following trends won’t cut it if the goal is to stand out in the travel...
Elevate your marketing strategy with this guide to mastering source markets packed with actionable steps and insights. You’ll learn...
Rethink and refine your marketing strategy to captivate and engage your trade customers in the run-up to Essence of...
