Category: News

Learn, Share, Grow: The Power of Mentorship in the African Tourism Industry

By Chris Mears, Co-Founder of Essence of Africa and CEO of ATTA® Events We’ve all been there – another...

FAM Trips: An Investment in Your Business and Africa’s Future

Simply attending events and following trends won’t cut it if the goal is to stand out in the travel...

Your guide to mastering source markets for maximum impact

Elevate your marketing strategy with this guide to mastering source markets packed with actionable steps and insights. You’ll learn...

Practical marketing steps to successful travel buyer engagement

Rethink and refine your marketing strategy to captivate and engage your trade customers in the run-up to Essence of...