Buyer Participation Info - Essence of Africa

How do I become a hosted buyer?

Top-producing buyers, specialised in selling Africa or showing potential to sell Africa, will be considered for the hosting programme.

Please complete the application and answer all questions as completely as you can. The organising team may need to contact you for further details to support your application.

Hosted Buyer approvals are done in batches, in consultation with a selection committee.

Companies in the following categories will be classified as buyers:

Is there a registration fee for the hosting programme?

No, there are no registration fees applicable to buyers for Essence of Africa 2024.

What is included in the hosting programme?

Admission to Essence of Africa on all 3 event days
Access to the online diary system for pre-scheduled appointments
Lunch daily at the event
Nairobi hotel (4 nights during the event)
Transfers between the airports, hotels, event venue and official events
50% flight reimbursement (up to an agreed maximum amount per region), provided all hosting criteria is met
Optional post-show fam trip

What is expected of hosted buyers at Essence of Africa?

Explore a curated selection of Africa’s premier tourism offerings when you attend Essence of Africa as one of our pre-qualified buyers.

Attend meetings:

Over three days, buyers from key source markets worldwide will engage in up to 36 pre-scheduled appointments with exhibitors from across Africa to foster cooperation and explore business opportunities. You will be able to select and assess the suitability of these meetings before the event.

Attend networking events and seminars:

Evening networking events promise to facilitate relationship building, while a dynamic seminar programme featuring renowned industry leaders will unpack critical issues and trends shaping tourism in Africa.

2-4 December 2024