Category: News

Business Events Are Rethinking What Success Looks Like

Business events are usually judged by the number of delegates they attract, the meetings they generate and the business...

Running tourism: Amos Wekesa on the opportunity for Africa

What started with 800 runners from four countries in 2022 has grown to 8,000 runners from 43 countries in...

Southern Africa Has the Experiences. Can It Win More MICE Business?

From Victoria Falls to Zanzibar, Southern Africa has plenty to offer international meetings and incentive groups. But having the...

Dr Mohanjeet Brar: Why Safari’s ‘Missing Middle’ Is the Opportunity

The safari market is being pulled in two directions. At one end, lodges are becoming more elaborate and expensive....

Mohammed Hersi: Zanzibar Has Time to Get Tourism Growth Right

Zanzibar is closing in on a tourism milestone. The island welcomed 917,167 international visitors in 2025, up 24.5% on...

How Zanzibar is turning conservation into a visitor experience

Travellers increasingly want holidays that leave a positive impact. According to Omio’s NowNext report, 58% now prioritise destinations that...

Javed Jafferji, on Zanzibar’s tourism boom and why buyers need to see it for themselves

Javed Jafferji has spent his life capturing his affection for the island through photography, filmmaking and storytelling – work...

What Zanzibar offers that other island destinations don’t

We asked Julia Bishop, Zanzibar Advisor for Essence of Africa 2026, what makes the island different from any other...

Middle East and African Markets Show Strong Growth Potential for Continental Tourism

The second Market Buzz session on Day Two of Essence of Africa 2025 looked at Africa and Middle East...

European Markets Highlight Tremendous Growth Potential at Essence of Africa 2025

Day Two of Essence of Africa 2025 delivered fascinating insights into one of Africa’s most diverse and promising source...