Category: News

Middle East and African Markets Show Strong Growth Potential for Continental Tourism

The second Market Buzz session on Day Two of Essence of Africa 2025 looked at Africa and Middle East...

European Markets Highlight Tremendous Growth Potential at Essence of Africa 2025

Day Two of Essence of Africa 2025 delivered fascinating insights into one of Africa’s most diverse and promising source...

Essence of Africa 2025 Opens with Energy and Purpose in Malindi

The Kenyan coast is absolutely buzzing as Essence of Africa 2025 kicked off, bringing together 150 pre-qualified international buyers...

Essence of Africa Set to Deliver Major Tourism Boost for Kenya

Kenya’s coastal tourism industry is poised for a significant uplift as Essence of Africa brings 150 international travel buyers...

Discussion on Sustainability at Essence of Africa with James Haigh & John Corse

This was an insightful discussion on sustainability in the African tourism industry with James Haigh and John Corse at...

Marketing African tourism in a digital age

The landscape of tourism marketing is evolving rapidly, and nowhere is this more evident than in Africa. At the...

Redefining sustainable tourism in Africa must go beyond “giving back”

The conversation around sustainable tourism in Africa is evolving beyond traditional concepts of conservation and community support. At Essence...

Learn, Share, Grow: The Power of Mentorship in the African Tourism Industry

By Chris Mears, Co-Founder of Essence of Africa and CEO of ATTA® Events We’ve all been there – another...

FAM Trips: An Investment in Your Business and Africa’s Future

Simply attending events and following trends won’t cut it if the goal is to stand out in the travel...

Your guide to mastering source markets for maximum impact

Elevate your marketing strategy with this guide to mastering source markets packed with actionable steps and insights. You’ll learn...