Category: News

How Zanzibar is turning conservation into a visitor experience

Travellers increasingly want holidays that leave a positive impact. According to Omio’s NowNext report, 58% now prioritise destinations that...

Javed Jafferji, on Zanzibar’s tourism boom and why buyers need to see it for themselves

Javed Jafferji has spent his life capturing his affection for the island through photography, filmmaking and storytelling – work...

What Zanzibar offers that other island destinations don’t

We asked Julia Bishop, Zanzibar Advisor for Essence of Africa 2026, what makes the island different from any other...

Middle East and African Markets Show Strong Growth Potential for Continental Tourism

The second Market Buzz session on Day Two of Essence of Africa 2025 looked at Africa and Middle East...

European Markets Highlight Tremendous Growth Potential at Essence of Africa 2025

Day Two of Essence of Africa 2025 delivered fascinating insights into one of Africa’s most diverse and promising source...

Essence of Africa 2025 Opens with Energy and Purpose in Malindi

The Kenyan coast is absolutely buzzing as Essence of Africa 2025 kicked off, bringing together 150 pre-qualified international buyers...

Essence of Africa Set to Deliver Major Tourism Boost for Kenya

Kenya’s coastal tourism industry is poised for a significant uplift as Essence of Africa brings 150 international travel buyers...

Discussion on Sustainability at Essence of Africa with James Haigh & John Corse

This was an insightful discussion on sustainability in the African tourism industry with James Haigh and John Corse at...

Marketing African tourism in a digital age

The landscape of tourism marketing is evolving rapidly, and nowhere is this more evident than in Africa. At the...

Redefining sustainable tourism in Africa must go beyond “giving back”

The conversation around sustainable tourism in Africa is evolving beyond traditional concepts of conservation and community support. At Essence...